Market Research Tools & Techniques
This workshop tackles the importance of proper Market Research for export and the tools and techniques needed in order to define and analyze the right markets for each product. Outline Brief about Trade Map 360 Degree Market Intelligence Identifying Promising Markets Competitive analysis report Country qualitative Analysis
The one day-workshop will be an eye-opener on the modern commerce strategies and tactics that are needed for a company to go online and succeed. The instructor will focus on different tools, channels, and tactics that allows businesses to sell online easily and fast. Outline Introduction to eCommerce The evolution of the eCommerce eCommerce best practices and channels Facebook advertising tools and techniques Google advertising tools and techniques Introduction to the landing pages and lead generation
Digital Marketing Workshop
The one day-workshop will be an eye-opener on digital marketing and social media marketing. The instructor will focus on illustrating how digital platforms work and how to make the best use these platforms in gathering valuable insights and therefore build marketing/digital marketing strategies, as well as business strategies. Outline Introduction to digital marketing The evolution of the web and how digital platforms work Digital insights and market intelligence Market intelligence tools for empowering business decisions Digital growth strategies and tactics
Technology Commercialization and Licensing IP Contracts Workshop
Technology and IP commercialization is mostly the ultimate goal for any university, research center, TTO or TICO. However, is your IP ready for commercialization? What is the best strategy should you follow to ensure commercialization success? How can you avoid or be ready to any unexpected obstacles during the commercialization process? A bundle of critical questions that this module can help you answer, in order to be able to make the most benefit of your IP assets. Outline Strategic vision of IP & assessing IP needs and requirements IP assets in Technology Transactions Valorization & Valuation of IP Value Definition and Calculation methods Applied Techniques to leverage your own IP (all forms), including IP Commercialization Introduction to IP Contracts Calculating royalty rates
Methodology of Scouting and Raising Innovation and Internationalization of SMEs Workshop
Patent information is now indispensable for companies. Information is now easy to be acquired through the many available and free patent search platforms. By using patent information, many important tasks can be accomplished such as: (1) saving research costs by looking for existing solutions, (2) performing a preliminary check for patentability or freedom to operate, and (3) taking informed decisions in R&D and IP management. This module emphasizes why patent search is important and how it can be the starting point to laying out an IP and commercialization plan. This module will train the attendees on how to use Espacenet, the free European Patent Office database, to find and analyse patent documents. Outline Introduction to Patent Information Important information that can be extracted from patent documents Introduction to Espacenet Search functions Different kinds of patent classifications (advantages and how to use it) How to process the information, work with results and make business decisions Patent families and prioritization Tips & tricks Limitations of Espacenet Other patent information products & services
Intellectual Property Management Workshops
This module is divided into two parts. The first part provides an introduction to the various registered IP rights; what they are, why you need them, and how to register them. It will emphasise on patents and provide some useful tips for entities who do not have enough budgets to draft patent documents through professional patent agents. The second part introduces the unregistered Intellectual Property and the Soft IP. This includes the protection of know-hows, trade secrets, and other forms of confidential information. It will also cover the “First Mover Advantage” where the business model is simply to be the first to a market with a new product and service and try to build as much brand reputation as you can before the copycats inevitably move in on you. Outline Patent basics & Business Methods Utility models Designs Trademarks & Domain names How the law protects IP (in Egypt and Europe)? The IP ecosystem in Egypt Patents in depth Unregistered IP Copyright & Database rights Unregistered designs and trade marks Soft IP and how to protect it First Mover Advantage
Product Innovation and Product Development Workshops
The course provides a solid foundation in product design, innovation and development. Using 23 extensive design principles, participants would be able to structurally design new products and creatively enhance their own products. These principles can be applied by anyone to solve problems faced when improving or designing a product. What is Special About This Workshop The first course in the MENA to introduce these groundbreaking product design principles Workshop is designed around practical examples and exercises to provide great hands-on experience in using the process The first course to offer systematic tools to solve product design problems that Change the way you design and improve your products Can be easily integrated into your existing workflow Are already used by many top companies around the world
About the Workshop Our Methodology Over the course of each one of the 5 workshops, we will work together with the participating teams to generate ideas for product concepts using the Business Opportunity Mapping (BOM), a tool that has been developed and tested in the Middle Eastern market by Innovety and associate IXL-Centre Boston. The BOM is an engaging, systematic and effective tool that individuals and organizations can use to identify and map new fields of play, and eventually build complete scenarios or concepts. The BOM organizes disparate and complex information extracted along each of the five stages, into a simple understandable format, incorporates market and capability perspectives from inside and outside the company, provides structure to brainstorming sessions, and functions as a visual communication tool for discussing new areas of opportunity to potentially export to European markets.
EEPI Project Launch
The launching event of the EEPI project which aims to qualify Egyptian Engineering companies to export by technology transfer, innovation or product adaptation so that they can better compete in European markets, in addition to helping them find the right European business partners through matchmaking activities. Many ministers and public figures attended the event.