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Market Research Tools & Techniques

This workshop tackles the importance of proper Market Research for export and the tools and techniques needed in order to define and analyze the right markets for each product. Outline Brief about Trade Map 360 Degree Market Intelligence Identifying Promising Markets Competitive analysis report Country qualitative Analysis

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E-commerce Workshop

The one day-workshop will be an eye-opener on the modern commerce strategies and tactics that are needed for a company to go online and succeed. The instructor will focus on different tools, channels, and tactics that allows businesses to sell online easily and fast. Outline Introduction to eCommerce The evolution […]

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Digital Marketing Workshop

The one day-workshop will be an eye-opener on digital marketing and social media marketing. The instructor will focus on illustrating how digital platforms work and how to make the best use these platforms in gathering valuable insights and therefore build marketing/digital marketing strategies, as well as business strategies. Outline Introduction […]

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EEPI Project Launch

The launching event of the EEPI project which aims to qualify Egyptian Engineering companies to export by technology transfer, innovation or product adaptation so that they can better compete in European markets, in addition to helping them find the right European business partners through matchmaking activities. Many ministers and public […]

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BOM Workshop

About the Workshop Our Methodology Over the course of each one of the 5 workshops, we will work together with the participating teams to generate ideas for product concepts using the Business Opportunity Mapping (BOM), a tool that has been developed and tested in the Middle Eastern market by Innovety […]