The one day-workshop will be an eye-opener on the modern commerce strategies and tactics that are needed for a company to go online and succeed. The instructor will focus on different tools, channels, and tactics that allows businesses to sell online easily and fast.

Outline

  • Introduction to eCommerce
  • The evolution of the eCommerce
  • eCommerce best practices and channels
  • Facebook advertising tools and techniques
  • Google advertising tools and techniques
  • Introduction to the landing pages and lead generation