The one day-workshop will be an eye-opener on digital marketing and social media marketing. The instructor will focus on illustrating how digital platforms work and how to make the best use these platforms in gathering valuable insights and therefore build marketing/digital marketing strategies, as well as business strategies.
- Introduction to digital marketing
- The evolution of the web and how digital platforms work
- Digital insights and market intelligence
- Market intelligence tools for empowering business decisions
- Digital growth strategies and tactics